Clinical Education & Strategic Advisory

From the Operating Room to the Boardroom

Helping medical technology companies translate surgical expertise into commercial success across Asia-Pacific and the DACH region.

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15+Years of Surgical Practice
GFFCCongress President 2022
TÜV SÜDMedical Device Assessor
APAC & DACHSingapore-Based, Global Reach
Miriam Birth - MB MedTech Advisory
About

Miriam Birth

German board-certified orthopaedic and trauma surgeon. Founder of MB MedTech Advisory, Singapore. Serving clients across APAC and the DACH region.

I spent 15 years in the operating room specialising in complex foot and ankle cases — deformity corrections, diabetic foot reconstruction, minimally invasive and arthroscopic procedures. I've held the instruments, used the implants, know their strengths and weaknesses and made the intra-operative decisions that determine whether a device succeeds or fails.

Today, I help medtech companies bring that clinical perspective to their product strategy, surgeon training programmes, and market access planning across Asia-Pacific and the DACH region.

"The best implant in the world means nothing if the surgeon can't adopt it confidently, the hospital can't code it correctly, and the procurement committee can't see the ROI."
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Clinical Expertise

15+ years as trauma and orthopaedic surgeon at University Medical Center Göttingen and an interdisciplinary Foot Centre Göttingen. Specialist in complex foot & ankle surgery, diabetic foot, and arthroscopic procedures.

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Conference Leadership

President of Annual Global Congress, German Society for Foot and Ankle Surgery (GFFC), 2022. Speaker and session chair 2019–2025. Instructor since 2018.

✓

Regulatory Assessment

External Medical Expert for TÜV SÜD since 2025. Evaluating medical devices against safety and performance standards — the surgeon's perspective on regulatory compliance.

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Health Economics

MBA in Health Economics (ongoing, WINGS / Wismar University). Bridging clinical value with the economic language of procurement, payers, and hospital leadership.

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International Reach

Based in Singapore, with deep roots in the DACH region. Charitable surgical training in India (2025). Conference faculty across Europe and Asia. Multilingual: German, English, Spanish, French.

Services

How I Help

Productised advisory services for medical technology companies expanding across Asia-Pacific and the DACH region in the fields of trauma surgery, orthopaedics, sports medicine, in particular arthroscopic and minimally invasive surgery, as well as foot and ankle surgery.

01

Clinical Product Review

In-depth surgical initial assessment of implants and instruments from the perspective of the operating surgeon. Usability, ergonomics, workflow analysis, and competitive positioning.

02

Surgeon Training Programme Design

Full curriculum development for cadaver labs, dry labs, and hybrid workshops. Learning objectives, case selection, technique sequencing, and faculty briefing — turnkey for your education team.

03

Reimbursement & Coding Playbook

Market-specific analysis of procedure coding, DRG reimbursement, and economic value arguments for hospital procurement. The hidden lever for premium device adoption.

04

KOL Network Development

Identify, profile, and engage surgeon key opinion leaders across APAC and DACH markets. Build a self-reinforcing network of advocates through peer-to-peer clinical relationships.

05

Post-Training Surgeon Engagement

Systematic follow-up with surgeons after training programmes. Peer-to-peer support for technique adoption, first-case proctoring, and conversion of education investment into product adoption.

06

Strategic Advisory Retainer

Ongoing clinical-strategic counsel: product pipeline input, competitive intelligence, surgeon network management, market feedback, and ad-hoc clinical questions. The surgeon on speed dial.

Why Me

A Perspective That's Hard to Find

Most medtech consultants come from regulatory, marketing, or commercial backgrounds. I come from the operating room — with reach across APAC and DACH.

From the OR

15 years of hands-on surgical experience means I evaluate devices the way a surgeon does — not from a slide deck, but from the reality of a complex case at 2am. I know what works, what frustrates, and what makes a surgeon switch.

The Economics of Adoption

A great device means nothing if the hospital can't figure out how to get reimbursed for it. I bridge the gap between clinical value and commercial reality — from procedure codes to procurement committees.

Dual Lens

I evaluate devices from two perspectives: as the surgeon and researcher who uses them in the OR, relies on factual evidence and understands their significance, and as an economist who keeps an eye on the ROI. Clinical insight meets economic considerations.

APAC & DACH

Based in Singapore, the medtech hub of Asia-Pacific, with deep professional roots in Germany, Austria, and Switzerland. Connected to the surgeon community through GFFC, EFAS, and charitable training programmes. Local presence in two of the world's most important medtech markets.

Contact

Start a Conversation

Whether you're launching a foot & ankle portfolio in APAC or DACH, designing a surgeon training programme, or looking for clinical advisory support — let's talk.

Founder

Miriam Birth

Location

Singapore (APAC coverage)

Sectors I serve: Orthopaedic implants (foot & ankle, trauma, extremities), sports medicine devices, surgical instruments, arthroscopic systems, bioinductive implants, and digital surgery platforms.

Engagement models: Monthly retainer, project-based, daily rate, or advisory board membership. Each engagement is scoped individually. Get in touch to discuss your needs.

MB MedTech Advisory is a registered sole proprietorship in Singapore (ACRA). All engagements are structured as B2B services contracts.